Sonia Rykiel

Victoria Metaxas, London lifestyle photographer

Fashion week in London, as in the other three cities, is a week packed with shows, events, street-style and parties. My favourite part is, of course, snapping away at the street-style. I could stand for hours people watching as buyers, journalists, bloggers and socialites turn up to the shows ready to get papped.

Another fun part of the week is the launch parties, they’re a great way to discover new brands you might not have previously known, or simply get to know new collections. One such launch party I attended with Danielle recently was the revamp of the Sonia Rykiel boutique in London. We were invited to experience the newly decorated shop, which acts as a store, library and cafe for shoppers (and patiently waiting partners!). The minute I set foot inside the boutique, I was struck by how much of an experience it was. I fell in love with the shop design; bright red bookshelves covered every wall with over 15,000 books, and corners were dotted with vintage 60’s and 70’s French vinyl records. Marrying the design of the store with the collection, was a clever and tasteful way to bring the clothes to life…

Designed by Julie de Libran, a former designer for Louis Vuitton, Prada and Gianfranco Ferré, the collection was a work of art itself. What I loved most was how wearable the pieces were. From cosy knits, to show-stopping sequinned gowns, there was something for each and every occasion. My favourite pieces had to be the beautiful tweed jackets, it was like a Chanel-esque jacket was deconstructed and brought into modern day. And with Serge Gainsbourg and Françoise Hardy playing in the background, I just wanted to slip one on and be transported right back to the chic 60s, vintage records in tow.

To experience Sonia Rykiel’s new store and collection, get to their boutique: 27-29 Brook Street, W1K 4 HE (www.soniarykiel.com)


Victoria Metaxas, London lifestyle photographer
Victoria Metaxas, London lifestyle photographerVictoria Metaxas, London lifestyle photographerVictoria Metaxas, London lifestyle photographer
Victoria Metaxas, London lifestyle photographerVictoria Metaxas, London lifestyle photographer
Victoria Metaxas, London lifestyle photographer
Victoria Metaxas, London lifestyle photographer
Victoria Metaxas, London lifestyle photographer
Victoria Metaxas, London lifestyle photographer
Victoria Metaxas, London lifestyle photographerVictoria Metaxas, London lifestyle photographer

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