I love discovering new and independent brands in London, particularly those with a unique story. Today, I’m introducing you to Guðrun & Guðrun, a delightfully cosy knitwear company hailing all the way to our city from the tiny Faroe islands.
Guðrun & Guðrun was founded in 2002 by a design duo whose vision was to create sustainable yet stylish fashion for the environmentally conscious. All of the knitwear is produced using untreated and un-dyed wool, all of which is made from bi-products meaning no animals are used purely for production. I am a huge supporter of working together to protect our natural world, so seeing a brand put this at the forefront of its ethos is truly amazing. Not only is each and every woolly wonder knitted, but as part of their efforts to empower women around the world, each item is knitted by hand in the homes of women based in Jordan and Peru. This programme hopes to support and empower women who would otherwise not be able to work, giving them the chance to work for their own income in the safety of their homes – what more can you ask for in a brand?
Following successful flagship stores in both the Faroe Islands and Norway, they’ve recently opened a pop-up store in our very own Shoreditch to bring their collection to the London market. A stone’s throw from Shoreditch High Street station, you can visit the pop-up on Red Church Street to discover Guðrun & Guðrun’s beautiful creations. Upon touch you can feel how soft and intricate all of the knitting is, made up of both alpaca and faroese wool. I recently visited the store and fell in love with so many pieces – the over-sized patchwork sweaters, pale chunky-knit scarves, it all looked so cosy I wanted to take everything home!
So, if you’re looking for a unique fashion label to add to your wardrobe this winter then head down to Guðrun & Guðrun. Not only are you guaranteed to find a beautiful knitted piece to complete your winter style, but you have the opportunity to invest in a brand which has so much in mind. From empowering women to contributing to the protection of our environment, these pieces are truly made with love.
Visit the pop-up store: 30 Redchurch Street, E2 7DP, http://www.gudrungudrun.com