Cashmere: The App

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I’ve always been a huge fan of luxury fashion houses. Partly for the beautiful things they create and partly for the heritage. I love the stories, traditions and passion that goes into the designs and craftsmanship. Of course, with all of these romantic ideas comes a price-tag, which can be out of reach for many of us. If, like me, you are also a believer in putting a little something aside each week to save for something special, you’ll be excited to find out about this new app soon to be launching which will help you do just that.

Cashmere is the app that all of us fashion-fiends have been waiting for. It encourages you to save just a little of your money in order to make the purchase of that special something. And I couldn’t think of anything better, I try to save as much as possible, but usually end up spending it on holidays and other fun things putting my dream handbag last on the list. Now I’ll have a bit more encouragement to remember to save a few pennies for the shoes I’ve been craving… I’m actually an ambassador for the app and they recently interviewed me as one of the Cashmere fashionistas – read more below if you fancy!

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CASHMERE APP: IN CONVERSATION WITH VICTORIA METAXAS

Tell us a bit about yourself

I’m half-English, half-Greek and grew up in Dubai, so I have a pretty international background.  After University, I embarked on a career in digital media, but knew my true passion lay in photography and fashion.  I decided to take part in a Fashion Photography course in Milan and spent some of the best six months there, learning Italian and discovering the beautiful country.  Following the course, I returned to London to work at the Net-A-Porter Studio.  Now if that wasn’t a jump right into the heart of the fashion world, I don’t know what is!  I remember the first day I started there, it felt like I was on set of ”The Devil Wears Prada”!  Last September, I decided to take the plunge and go full-time as a fashion and travel photographer, working with some of the biggest fashion bloggers in London.  And the rest is history!  I can say that the last six months have been the most exciting and interesting for me both as a photographer and blogger.  I can only imagine what the next six months will bring…

What got you into setting up your Fashion& Travel blog Aurora Stories and who are your biggest inspirations? 

I started a photography blog back in 2013 when I needed a space to showcase my work.  Over time this hobby turned into a real passion and following the fashion photography course I completed, I knew I wanted to take it further.  Last year, I decided my blog needed more of an identity and Aurora Stories was born.  I chose Aurora for its meaning of sunrise/light in the sky, so ultimately my blog is about stories of capturing the natural light around us.  There are a number of different people and things that inspire me.  I’m a big fan of the work created by bloggers Gary Pepper Girl and Margo & Me; I believe the stories and content they share go beyond just a photo.  It’s about all the planning, details and passion that you can see come through their work.  I hope my work evokes that same passion.

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How would you describe your style?

I would describe my style as classic and feminine. I’m all about warm tones and pastels, such as creams, camels, baby pinks, and so on.  I love putting together simple outfits with real statement pieces such as an interesting pair of shoes or a hat, for example.  I’m not a maximalist and not a fan of bright colours; it’s all about a classic look with an interesting little twist.

Where do you shop for accessories and clothes on a normal basis?

That’s a difficult question as I’m not one to stick to a specific store.  For basics, I love Zara; I think their elegant, simple designs are perfect for keeping your look sophisticated.  I have actually found myself shopping in Mango for a lot of accessories as well.  For shoes, I’m a huge fan of Aquazurra and LK Bennett. I love the feminine style that Kate Spade designs have.  For bags, Kate Spade create some beautiful pieces and of course, if you really want to splurge, you can’t go wrong with a cheeky purchase from Chloé or Prada.

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What’s the go-to fashion item in your closet that never fails to complete an outfit?

To really complete an outfit, I have to say I love a great hat. I think it takes your look one notch up and gives you that little sparkle to stand out of the crowd.

If you were given £1m to spend on clothes/accessories, what luxury stores would you splurge that cash in?

I would buy my dresses from Dolce & Gabbana, their Sicilian-inspired prints are to die for.  I’d splurge on bags from Saint Laurent and Prada.  Shoes would come from Aquazzura, Gianvito Rossi and Gucci.  Hats from Borsalino and Lock & Co Hatters.  I’d have to of course grab a trench from Burberry and a beautiful tailored blazer from Balmain.  My jewels would come from Cartier and luggage from Louis Vuitton.  I think by that point, none of the £1 million would be left!!

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What is one item of clothing you won’t be caught dead wearing?

I think more of a look than a piece. I really am not a fan of the oversized Scandi look that hit the streets last winter.  It was all about huge baggy tops, trousers and oversized coats, finished off with a pair of Stan Smiths.  I just felt the look wasn’t elegant in any way and was the total opposite of feminine.

Where do you look for style inspiration?

Shooting fashion bloggers for a living means I’m constantly aware of the latest trends.  I get a lot of inspiration from the girls I photograph, as well as other fashion blogs I follow, and of course Instagram.  You also can’t go wrong with checking out lookbooks of your favourite shops to get an idea of what’s hot this season.

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If you had to own one person’s wardrobe, whose would it be and why?

I think it would be Olivia Palermo. I think she dresses with such sophistication and effortless style.  Her outfits always perfectly compliment where she is, whether in Paris, New York, on holiday, at an event… her looks are always bang on!  I would love to have her wardrobe for the day!

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What luxury item are you currently lusting over right now?

I would love a pair of these fringe Gucci loafers – perfect height for walking around the city, but also keeping your look chic.  I also love these Aquazurra sandals – so gorgeous for your summer wardrobe!  Dolce & Gabbana have to be one of my all-time favourite brands.  I love the history and inspirations behind all their pieces.  This Sicilian-inspired dress is just the most amazing piece.  I also love this over-sized boater hat from Lock & Co Hatters

Once the Cashmere app is launched, what luxury items will you be saving for? 

Probably those pretty pink Gucci loafers. They will be the perfect accessory for this coming autumn.

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For fashion/travel inspiration, check out Victoria’s blog!

Follow Victoria on…
Instagram – @victoriametaxas
Twitter – @VictoriaMetaxas

 

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